Softletter's SaaS University
Jun 18, 2008 - Jun 19, 2008
Centive CMO Bob Conlin will be speaking at the upcoming Softletter SaaS Conference. See below for more information.
Softletter's SaaS University: Marketing, Selling, Infrastructure and Financing Seminars, 2008
The Premier Events for Companies
Who Need to Succeed in SaaS
From 1999-2001 what was then called the ASP market collapsed, bringing an abrupt halt to the growth of what was seen as a new and vibrant market in the software industry. But times have changed and the ASP market, now called Software as a Service (SaaS)is back with a vengeance. New markets and opportunities await those publishers astute enough to make the move now to the SaaS model. The seminar agendas covers:
- Critical data on the growth of SaaS, pricing, growth by market segments, and sector penetration information
- Successful SaaS business and pricing models
- Professional services and SaaS
- Case studies on successful and unsuccessful SaaS implementations
- Understanding and assuaging privacy and security concerns when dealing in markets where privacy and information security are paramount
- The role of channels in a SaaS sales world
- Compensating your sales force in a SaaS milieu
- Learning the importance of SLA and escrow issues and concerns when selling SaaS
- Transitioning from a licensed to a SaaS business model
- Understanding when and whether to build your SaaS infrastructure or rent it
- Tips and techniques for demonstrating, discussing, and publicizing SaaS products
- Valuable insights into the role of professional services in a SaaS sales environment
- And much, much more!
