ZDNet Blogs
ADP Sees Incentive for SaaS
by Phil Wainewright
Phil Wainewright, influential commentator and strategist on emerging software industry trends, delves into the subtleties of the recently announced strategic partnership between ADP, the leading payroll and employee services provider, and Centive, the leader in on-demand sales compensation management. Wainewright views this significant announcement as reinforcement of ADP's position in the SaaS world. The partnership also validates Centive's role and value in the on-demand sales compensation industry.
Says Wainewright, "Centive is one of the larger on-demand players in a market that's rapidly expanding as businesses start to realize how much more flexibility and responsiveness they can achieve when they automate compensation management." Wainewright is confident that by partnering with ADP Centive will significantly grow the number of its customers.
Wainewright references Beagle Research principal Denis Pombriant's blog "Call in the dogs, ICM heats up" from November 5, 2007. Says Pombriant, "This is the kind of event that, in a flash, drives a market consolidation and that's why if I could own any incentive compensation management company today, I would want to own Centive."
