Centive's Bic-Bac™ Animation Parody Named Finalist for The Creative Media Awards by Media Magazine
Campaign Recognized for Compelling Content and Innovative Viral Distribution Strategy
BURLINGTON, Mass, September 11, 2006– Centive, the leader in strategic, on-demand sales compensation management, today announced that its viral marketing campaign – BicBac (www.centive.com/bicbac) - has been named a finalist for the Creative Media Awards presented by Media Magazine. BicBac, Centive’s wildly successful and innovative animation parody, humorously illustrates the often strained relationship between sales and finance over commission earnings and sales performance. The campaign was designed to drive market awareness of Centive’s on-demand sales compensation management solution, Compel™. Since its launch in early summer 2006, BicBac has had over 32,000 page views, and was recently featured as one of "the most" innovative marketing campaigns on MSNBC’s news program, The Most. The BicBac campaign has played a significant role in Compel’s strong sales over the summer months, helping drive increased traffic and lead flow through Centive’s website. Widely recognized as the leading on-demand sales compensation solution, more sales representatives now subscribe to Centive Compel than any other on-demand sales compensation management system. In addition, Compel has been favorably recognized in recent reports by Gartner and Forrester Research, and is featured in the Gartner case study entitled "On-Demand Incentive Compensation Model Proves Its Value." Compel’s success has also been supported by several product awards. Compel received the 2006 CODiE award for "Best Financial Software," the 2006 CRM Excellence award from Customer Interaction Solutions Magazine, and is a 2006 eWeek Excellence Award finalist in the "Business Relationship Management" category. In addition, Compel received a 4-star ranking on Beagle Research’s WizKid Index and Centive received a "promising" ranking from Gartner in its new report on Sales Incentive Compensation Management. "We are clearly proud that the BicBac campaign has been named a finalist for the Creative Media award," said Bob Conlin, Chief Marketing Officer of Centive. "But results are what really count, so we’re most pleased to see strong momentum in Compel sales and strong recognition of our leadership position in the on-demand sales compensation market." About the Creative Media Awards The Creative Media Awards are designed to recognize the process of buying, planning and strategy when it comes to executing a creative campaign. Other finalists in this category include Air Canada and Only Nature Pet stores. About Centive Centive, headquartered in Burlington, MA, is the leader in on-demand sales compensation management. Companies use Centive Compel to accurately calculate commissions and bonuses and gain real-time visibility into sales performance metrics. As an on-demand subscription service, Compel is a cost-effective solution that allows executives to be strategic and sales reps to stay motivated and focused on selling. To learn more about Centive, please visit www.centive.com or call 1-877-CENTIVE. # # # Compel and From Prospect to Paycheck are trademarks of Incentive Systems, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies.
