Centive Wins 2008 CRM Market Leader Award from CRM Magazine

CRM Magazine, the industry's leading publication, has selected Centive as a 2008 Market Leader in the category "Incentive Management." 

"CRM Magazine is pleased to present the 2008 CRM Market Awards to those companies and individuals who are raising the bar in their customer relationship initiatives. These efforts are helping companies streamline business processes, maximize profitability, and provide more value to customers," said David Myron, editorial director of CRM Magazine. "Congratulations to this year's award recipients."

Recipients were determined through an extensive three-month process and proprietary rating formula that involves industry analysts, financial and corporate information, product and functionality assessments, and scores reflecting customer satisfaction.

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