Volume 2 Issue 5 May 2007

Centive Compel Receives 2007 CRM Excellence Award

As the most widely used On-Demand Sales Compensation Management Solution, Centive Compel is recognized two consecutive years for CRM excellence.

Technology Marketing Corporation’s Customer Interaction Solutions® magazine has named Centive Compel® as a recipient of their CRM Excellence Award. “The Eighth Annual CRM Excellence Awards commend the companies that have proven to be true CRM partners to their customers and clients. Centive has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset... their customers”, said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

Mike Torto, president and CEO of Centive, stated “The 2007 CRM Excellence Award demonstrates the value Centive Compel provides for our customers by helping them leverage sales compensation as a strategic sales performance management tool. Compel provides the most in-depth integration of sales compensation management with CRM to automate the sales process we describe as From Prospect to Paycheck.”

The Eight Annual CRM Excellence Award winners have been chosen on the basis of their product or services ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. The CRM Excellence Award is based on hard data, facts and numbers demonstrating the improvements that the winner’s product has made in a clients business.

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