Technology Marketing Corporation’s Customer Interaction Solutions® magazine has named Centive Compel^® as a recipient of their CRM Excellence Award. “The Eighth Annual CRM Excellence Awards commend the companies that have proven to be true CRM partners to their customers and clients. Centive has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset... their customers”, said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

Mike Torto, president and CEO of Centive, stated “The 2007 CRM Excellence Award demonstrates the value Centive Compel provides for our customers by helping them leverage sales compensation as a strategic sales performance management tool. Compel provides the most in-depth integration of sales compensation management with CRM to automate the sales process we describe as From Prospect to Paycheck.”

The Eight Annual CRM Excellence Award winners have been chosen on the basis of their product or services ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer. The CRM Excellence Award is based on hard data, facts and numbers demonstrating the improvements that the winner’s product has made in a clients business.

As organizations grow and change, best-in-class sales leaders continually alter their strategies and tactics to maintain optimum sales performance. While there are a number of external drivers that can impact performance, great sales leaders recognize that in order to deliver revenue growth, they must focus attention on the structural, operational and individual elements within their control.

Following extensive research and analysis, SiriusDecisions has identified the five main “dials” that can be adjusted to optimize future performance. Sales executives must continually monitor performance and adjust these dials regularly in order to optimize sales performance over the long term.

In this webinar, you’ll learn what these five dials are and what adjustments they offer. You’ll also learn how Centive helps sales leaders leverage sales compensation management as a strategic tool for driving sales performance.

Mike Torto, President and CEO of Centive, explains that when commission budgets are greatly exceeded, the health of the organization may be at risk and warns that more commission dollars may not necessarily mean more profitability.

Torto draws from his own experience and recommends three critical dimensions that must be considered when modeling sales compensation budgets with expected (and unexpected) performance. This is a must read for all organizations in the commission planning phase or those experiencing unexpected sales volume and related commission expense during the course of the year.